What is a digital marketing strategy?
A digital marketing strategy is a strategy to generate revenue and reach your other marketing goals for your business using online platforms like social media and search engines. So how to create digital marketing strategies?
7 Steps to create Digital Marketing strategy for your business
Research on your niche – To decide on your niche just remember 2 things – the niche should interest you and it should be a popular and profitable one. Before you start, research the niche on Google trend. Try to select a sub niche instead of a niche.
Example – Let’s suppose you are a fitness freak and you work out regularly and your like weight training. The fitness niche is a vast field so it will be better if you would concentrate on weight training sub niche. So, how will you create digital marketing strategies for your business?
Research and determine your prospective customers – The beauty of digital marketing is you can choose your customer base. You can determine to whom your products and services details should reach according to their demographics, interests age and other criteria. So its very important to know your audience segment who are your potential customers.
Understanding users’ need – Find out what people are searching most online related to your niche. What are the most popular problems people are facing which need solution? Try to find out the best possible way you can contribute to find the solutions.
Finalise products and services – Once you know the user demands then you will have to create products and services around those demands. Make sure that the items are authentic and of high quality and those items solves problems of the users.
Decide on the Digital Marketing platforms – Make sure you promote your products and services on the right digital marketing platforms. Do AB testing first.
Set target – Be sure of what you want to achieve through your digital marketing campaigns. Do you want to sell products or services? Or do to want more visitors on your website? Or is it something else? Whatever maybe your target, make sure your digital marketing strategy is aligned with your business target.
Make changes to optimize outcome – There is a high possibility that you fail to achieve your target. Study and find out the reasons for it, make necessary changes and then redo again. Keep doing till you succeed.
How to create digital marketing strategy: Example/Case Study
Rita from Rita’s Kitchen loves to cook and eat biryani. She believes a good plate of biryani is enough to give you a day full of happiness. The growing popularity of biryani motivated her to write an ebook on it.
In the book, she covered each and every aspects of biryani starting from its history till plating. She took special care to explain each step of making biryani as elaborately as possible making sure that the readers can make it themselves and it tastes good.
Once the book is ready, Rita developed a digital marketing strategy to promote her book online. Here’s what she did –
- She promoted the book with a video ad on her blog facebook page and instagram. This she did to make sure each of her followers become aware of her new book.
- She also started a campaign on goolge ads and chose the keywords carefully so that anyone searching anything related to biryani gets to know about her book from Google.
- She also started a paid campaign on Facebook targeting audience who loves to cook and eat Indian cuisine worldwide.
- She also promoted her book through other influencers to reach the followers of those influencers.
Through this strategies Rita made sure to provide her book with as much exposure as possible and her book started to sell like hot cakes.
Conclusion: A digital marketing strategy can make or break your online campaigns. So do research, acquire knowledge and skill sets before creating your digital marketing strategies. A good digital marketing ensures good amount of revenue generation from your online business.